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Strategic International Marketing
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A 6 page paper that describes and discusses international marketing and strategic international marketing, including factors to consider when planning. The second part of this paper addresses the question of whether or not Porter's generic strategies are obsolete. The writer reports additional forces that should be considered in the marketplace today. Bibliography lists 4 sources.
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Pages:
6
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Filename:ME12_PGsimkp9.rtf |
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Paper Title:
Strategic International Marketing
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