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Strategic Management at ACCOR in the UK
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Term Papers on Applied Operations Management research papers
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A 5 page paper discussing strategy
at the world's third-largest hotel chain. ACCOR has a sound strategy in operating both economy
and luxury brands, and its strategy of keeping those brands absolutely separated further
strengthens that strategy. At either end of the spectrum, the company experiments without
destroying established practice. Other organizations believe that speed is of the essence in all
business matters, but ACCOR opts instead for studied quality and sound strategy. Bibliography
lists 9 sources.
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Pages:
5
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Filename:CC6_KS-ACCOR.wps |
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Paper Title:
Strategic Management at ACCOR in the UK
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