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Strategic Plan for Starbucks
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Business and Management research papers
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This 22 page paper is a strategic plan for Starbucks to develop a new hot, non caffeinated drink in order to appeal to non-coffee drinkers. The paper looks at the company, its background as well as its vision, mission and values, and then undertakes and environmental scan to ensure that the suggested product development strategy suitable. The implementation plan is then put forward, including an outline of objectives, the key success factors, the tactics to be utilized and the financial projections. The paper includes an executive summary. The bibliography cites 10 sources.
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Pages:
22
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Filename:TS14_TEstarplanyerba.doc |
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Paper Title:
Strategic Plan for Starbucks
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