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Strategic Plan for an Intercollegiate Athletic Program
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Sports Management and Law research papers
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A 15 page paper outlining a plan to
promote the "other" collegiate sports. The "big three" - football, basketball and baseball - gain
most of the attention given collegiate sports, with baseball trailing at a significant distance. There
are nearly two dozen other intercollegiate sports recognized and regulated by the NCAA,
however, and most receive far less attention from local fans and media. Increasing budgetary
constraints result in increased financial pressures on these other sports, and the five-year plan
presented here addresses ways to increase community awareness of and support for these sports.
The primary approach is a "grass roots" effort in which players and coaches visit local public and
private schools, inviting students to attend their games. Tickets are required but will be freely
given for two years, becoming more scarce in subsequent years so that competitions will be
generating gate receipts and the teams will be contributing to their own financial support.
Bibliography lists 13 sources.
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Pages:
15
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Filename:CC6_KSathlPlan.wps |
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Paper Title:
Strategic Plan for an Intercollegiate Athletic Program
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