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Strategic Use of the Internet
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Information Technology Essay research papers
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This 9 page paper considers the ways in which the internet can be used by organisations to communicate, retrieve information and promote the image of their organisation. The example used n the paper is that of British Airways, with an examination of how internet is used in different ways to enhance the value within the company and service offered to customers. The strategies used are all transferable and as such other firm can learn form this company. The bibliography cites 10 sources.
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Pages:
9
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Filename:TS14_TEintstrat.rtf |
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Paper Title:
Strategic Use of the Internet
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