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Strategy Plan for a Regional Water Bottling Company
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Consumer Behavior Articles research papers
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This 6 page paper proposes a strategy that a regional water bottler could use to compete in a market with the large international firms. The strategy proposed is one of differentiation using local image and environmental issues to create a desirable image and help increase sales cost effectively. The bibliography cites 5 sources.
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Pages:
6
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Filename:TS14_TEwaters.rtf |
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Paper Title:
Strategy Plan for a Regional Water Bottling Company
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