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Strategy for Oliver's Market
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A 13 page paper discussing a small grocery chain in Northern California. Currently consisting of two stores and about to add a third location, Oliver's Market seeks the market segment most interested in upscale retailers and has narrowly defined its market to consist of the most affluent and well-educated individuals in a three-mile radius of each store. The paper assesses strategy from a variety of perspectives to arrive at recommendations for the company. Bibliography lists 13 sources.
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Pages:
13
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Filename:CC6_KSstratOlivMkt.rtf |
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Paper Title:
Strategy for Oliver's Market
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