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Strategy of Southwest Airlines
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This 9 page paper looks at the US low cost Carrier Southwest Airlines to assess the strategy the firm uses. The paper starts by indemnifying the strategic approaches in terms of Porters genetic strategies. The strategic assessment is then used to consider the way that firm competes in line with its strengths, weaknesses, opportunities and threats as well as its mission statement. The bibliography cites 7 sources.
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Pages:
9
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Filename:TS65_TEstratmisSW.doc |
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Paper Title:
Strategy of Southwest Airlines
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