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Students Are Consumers, Colleges Are Businesses
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10 pages in length. The concepts of business, target marketing and consumerism have collectively intersected with a number social sector that have otherwise had no historical ties to such an association; the transformation of heretofore nonbusiness entities into those whose continued existence in today's globalized world hinges upon the ability to out-market the competition speaks to the significant changes in such areas as academia. Institutes of higher education have experienced a virtual reconstruction of how and why they recruit inasmuch as the tide has turned whereby colleges are pursuing potential student instead of students begging to be accepted. Several reasons are responsible for this switch with universities offering attractive perks, not the least of which includes studying abroad, distance learning and foregoing college diplomas altogether. Bibliography lists 15 sources.
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Pages:
10
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Filename:LM1_TLCStudConsu.rtf |
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Paper Title:
Students Are Consumers, Colleges Are Businesses
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