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Supply Chain Management from the Retailer's Perspective
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An 8
page paper tracing the supply chain of Budweiser beer from the manufacturer to the
consumer, focusing on those aspects of it that positively contribute to greater customer
service. The retailer's purpose is to provide the greatest degree of service to his customer
that he can, and the Budweiser distributor has the ability to affect that effort either
positively or negatively. The paper examines these customer service factors of the supply
chain. Bibliography lists 2 sources.
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Pages:
8
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Filename:CC6_KSsupChnRet.wps |
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Paper Title:
Supply Chain Management from the Retailer's Perspective
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