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Supplying Video Games to India
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A 16 page paper discussing logistics and marketing considerations in exporting computer-based video games from a Massachusetts developer to India. The company has no existing channel of distribution to India, but that country is filled with increasing numbers of gamers itself and current projections predict that the company will be able to sell at least four million copies of the game. The development company in Framingham, Massachusetts has several options before it, both in marketing the game in India and in delivering it to purchasers there. The paper concludes that direct download is the most cost effective means of delivery, and discusses intellectual property protection in the form of digital rights management (DRM) approaches to avoiding the piracy that is such a huge problem in the Indian market. Bibliography lists 24 sources.
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Pages:
16
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Filename:CC6_KSsupChnVidInd.rtf |
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Paper Title:
Supplying Video Games to India
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