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Swiffer Marketing Analysis
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Essays on Advertising research papers
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send me this term paper
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This 7 page paper discusses the marketing of the Swiffer products, beginning with the fact that the Swiffer sweeper was the first product developed by the company's restructured collaborative process. The writer discusses how P&G added value to this first Sweeper product by showing it could be used in another way. The essay includes comments on target market for the Swiffer products, marketing approaches, how the 4Ps can be seen in the campaign and the recall of the Sweep + Vac machine. Bibliography lists 5 sources.
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Pages:
7
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Filename:MM12_PGswff.rtf |
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Paper Title:
Swiffer Marketing Analysis
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