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THINK GLOBAL, ACT GLOBAL OR VICE VERSA:
A DISCUSSION ABOUT STANDARDIZATION VS. LOCALITY AMONG MNCS
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Consumer Behavior Articles research papers
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This 14-page paper discusses the arguments made for the standardization versus localization argument when it comes to promoting U.S. products in different countries. Bibliography lists 11 sources.
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Pages:
15
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Filename:D0_MTintemeth.rtf |
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Paper Title:
THINK GLOBAL, ACT GLOBAL OR VICE VERSA:
A DISCUSSION ABOUT STANDARDIZATION VS. LOCALITY AMONG MNCS
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