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Target-Specific Marketing In Mass Media
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5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within the mass media. Gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components, but rather, these demographic elements are in a constant state of change. Because of this perpetual fluctuation, mass media focus must remain ever pliable. The writer discusses that such is the case with two mainstream lifestyle magazine publications: Ebony and Cosmopolitan. Bibliography lists 3 sources.
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Pages:
5
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Filename:LM1_TLCtargt.doc |
Paper Title:
Target-Specific Marketing In Mass Media
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