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Technology-Directed Changes in Marketing
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Consumer Behavior Articles research papers
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A 6 page paper discussing how
technological advances have changed marketing channels. Electronic marketing does
present its challenges, but consistency in underlying principles means that electronic
marketing differs from traditional marketing channels only in approach and methods used.
Marketers need to have a firm grasp of the basics in order to succeed in either approach.
Includes 4 small tables. Bibliography lists 8 sources.
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Pages:
6
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Filename:CC6_KSmktgTech.wps |
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Paper Title:
Technology-Directed Changes in Marketing
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