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Telecom Environmental Marketing Audit
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Consumer Behavior Articles research papers
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A 10 page paper discussing the expansion of a fictional British firm, Global Ventures PLC, into the US and China where it will offer wireless communication (cell phone) service. The paper includes examination of the wireless communications industry in each country; a PESTEL analysis; Hofstede's cultural dimensions; and Porter's barriers to entry analysis. Given the US recession in 2009 and China's granting of 3G licenses to its leading domestic providers, the paper recommends that Global Ventures enters the US at the low end of the service spectrum and China at the upper end. Bibliography lists 13 sources.
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Pages:
10
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Filename:CC6_KSmktgTeleAud.rtf |
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Paper Title:
Telecom Environmental Marketing Audit
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