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Tesco Ireland
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This 15 page paper looks at Tesco in Ireland, considers the strategies they are using and then looks at the way that these leading to the marketing approaches observed and the way that they create value for the firm and for the customers. The bibliography cites 15 sources.
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Pages:
15
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Filename:TS14_TEIREtesco.rtf |
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Paper Title:
Tesco Ireland
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