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The Automotive Industry
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Management Theories research papers
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This 14 page paper considers the automotive industry and the current situation of the market structure. The paper starts with a brief consideration of the film 'The Hire;' an internet film sponsored by BMW, and uses this as a launching point to examine the structure of the industry at present, and the way in which mergers and acquisitions should be expected in a mature industry where consolidation is sought. The writer uses the example of the Daimler Benz and Chrysler merger, but also discusses companies such as Ford and Fiat as well as BMW. The bibliography cites 10 sources.
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Pages:
14
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Filename:TS14_TEautomo.wps |
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Paper Title:
The Automotive Industry
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