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The Barnum Effect

 
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The Barnum Effect

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A 7 page paper offering a discussion of a small study done to determine the relationship between locus of control (internal or external) with the practice of following daily horoscopes. P.T. Barnum is credited with saying, "There's a sucker born every minute." Henry Ford expanded on this in saying that there was a posterior for every seat, though he expressed the thought in more vernacular terms. The Barnum Effect is that which is seen to be an individual's response to a flattering or positive generalization that can be true for many but that we believe has been designed specifically for us. The study finds that those with an internal locus of control are less likely to place credence in generalized daily horoscopes such as those found in daily newspapers and on the Internet. Bibliography lists 3 sources.
Pages: 7
Filename:CC6_KSbarnum.wps
Paper Title: The Barnum Effect
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