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The Beverage Industry
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Consumer Behavior Articles research papers
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This 20 page paper is an in-depth industry analysis of the carbonated soft drinks market in the United States, looking at it in the context of the beverage market as a whole. The paper includes a discussion on the general industry background, and sections that examine the dominant economic features, the industry using Porters Five Forces model the divers for change, including as PEST analysis, a discussion on the top three companies; Coca Cola and the Coke brand. PepsiCo and the Pepsi and Mountain Dew Brand and Cadbury Schweppes and the Dr Pepper brand, and how they compete, key success factors and an assessment of the industry’s long term prospects. The bibliography cites 13 sources.
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Pages:
20
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Filename:TS14_TEcarbsoft.rtf |
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Paper Title:
The Beverage Industry
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