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The Beverage Market and Coca-Cola
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Business Marketing Case Study research papers
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This 6 page paper is written in two parts. The first part gives a general overview of the non alcoholic beverage market in the US and the opportunities and threats present for the companies within that sector. The second part of the paper examines Coca-Cola, looking at the strengths and weaknesses of the company and its’ main competitor; PepsiCo. The bibliography cites 10 sources.
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Pages:
6
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Filename:TS14_TEKObev1.rtf |
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Paper Title:
The Beverage Market and Coca-Cola
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