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The Body In Consumer Culture: Performing Masculinity
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7 pages in length. The collective nature of popular media proved to be a quick study where the draw of masculinity was concerned. Noting how advertising is the art form of consumer capitalism, one only has to analyze the types of ideas, values and objectives contemporary society seeks to obtain and right alongside will be popular media to endorse and increase such artificial consumption with proven tactics like promoting masculinity. It should come as no surprise how many individuals purchase items they neither need nor have use for all because they are swayed by slick marketing campaigns that utilize masculinity for cultivating just such a purchase response from the target market. Who is to blame - and why must blame be placed - when people are expected to take responsibility for their own actions? Bibliography lists 6 sources.
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Pages:
7
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Filename:LM1_TLCMascCons.rtf |
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Paper Title:
The Body In Consumer Culture: Performing Masculinity
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