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The Budweiser Dilemma
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Business Marketing Case Study research papers
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5 pages in length. Discusses a case study in which Anheuser-Busch wishes to privatize a Czechoslovakian company, Budvar. When Anheuser-Busch attempted to acquire the Czech brewery Budvar, it was met with a cold response. The Anheuser-Busch attempts to win over the Czechs by providing a one million dollar cultural center, building a baseball team, and many other efforts were unsuccessful. Based on a case study.
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Pages:
5
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Filename:D0_JGAbdvar.wps |
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Paper Title:
The Budweiser Dilemma
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