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The Competitive Advantages of Burberry
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Business and Management research papers
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This 6 page paper looks at the different sources of competitive advantage in the luxury firm Burberry. The company, which competes using differentiation as its main source of competitive advantage, has a number of advantages including, but not limited to aspects such as brand value, internal design resources and the approaches to marketing. The paper examines the sources of competitive advantage and considers how they may be using the future. The bibliography cites 6 sources.
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Pages:
6
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Filename:TS14_TEburcompa.doc |
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Paper Title:
The Competitive Advantages of Burberry
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