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The Condom Industry: Marketing For The Twenty-First Century
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13 pages in length. When a condom bouquet arrives to its intended recipient, people are not quite sure how to react. A young man buys a CD of his favorite musical artist and finds a condom attached as a combination safety incentive and marketing promotion. A college student takes delivery of his monthly magazine subscription to find a flavored condom hidden between the pages. Clearly, the days of condom cover up are gone and have given way to a new, more liberal approach to educating the public on the important issue of safe sex. One of the most successful ways this has been accomplished is to custom package the condoms and infiltrate them into popular culture. Bibliography lists 10 sources.
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Pages:
13
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Filename:LM1_TLCcondm.rtf |
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Paper Title:
The Condom Industry: Marketing For The Twenty-First Century
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