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The Decreasing Importance Of Brand Specificity In Product Marketing
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7 pages in length. In the modern world, brands are a key part of how individuals define themselves and their relationships with one another. The old, rigid barriers are disappearing - class and rank; blue collar and white collar; council tenant and home owner; employee and housewife. More and more people are simply becoming consumers, with tastes, lifestyles and aspirations that are very different. Marketing departments are taking notice of this drastically changing consumer landscape and are effectively modifying their approaches to fit a decidedly broader spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; however, the writer discusses how it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers. Bibliography lists 6 sources.
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Pages:
7
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Filename:LM1_TLCBrand.wps |
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Paper Title:
The Decreasing Importance Of Brand Specificity In Product Marketing
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