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The Dynamics of Direct Marketing
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A 10 page essay that examines the concept of direct marketing and the changes that are currently taking place within that sphere of advertising. Included are the techniques that resulted in the flood of "junk" mailings and unsolicited telemarketing calls in recent years and the steps that are being taken to overcome the negative effects resulting from that flood. Discussed are advantages of interactive direct marketing strategies, as well as a few of the disadvantages. Bibliography lists 6 sources.
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Pages:
10
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Filename:D0_LCDirect.doc |
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Paper Title:
The Dynamics of Direct Marketing
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