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The Failure of Segway
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Consumer Behavior Articles research papers
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This 5 page paper looks at the case of the Segway Human Transporter and considers why it has not yet been a commercial success and the market remains limited. The paper looks at issues such as the failure of the product to meet perceived needs, the product adoption process and other influencing factors. The bibliography cites 6 sources.
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Pages:
5
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Filename:TS14_TEsegway.rtf |
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Paper Title:
The Failure of Segway
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