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The Fluidity of Identity and Consumerism
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This 14 page paper discusses the assertion that "identity in the contemporary world is mediated by consumption and consumer choice is regarded as the key variable in transforming identity from a 'solid' to a 'liquid' condition, from one in which work and class are the main determinants to one in which identity is 'nomadic' and can be expressed through a diverse range of tribal affiliations". This is critically discussed. The bibliography cites 11 sources.
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Pages:
14
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Filename:TS14_TEconident.rtf |
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Paper Title:
The Fluidity of Identity and Consumerism
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