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The Ford Motor Company; Past and Present and Future
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This 16 page paper considers briefly the origins of Ford and then looks to the 1990s and the strategic way in which it has developed. This includes acquisitions, collaborations, the use of the Internet and the search for a competitive advantage. The paper assesses its current position and make recommendations for the future. The bibliography cites 12 sources.
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Pages:
16
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Filename:TS14_TEfordmc.rtf |
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Paper Title:
The Ford Motor Company; Past and Present and Future
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