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The Gap Between Academia and Practice in Marketing
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This 3 page paper looks at the way in which there is a perceived gap between academic research and the practice of marketing. The author argues that despite a gap are being present, it is one that is made up more perceptions and created social constructs rather than a reality in terms of separation of the disciplines. The bibliography cites 1source.
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Pages:
3
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Filename:TS65_TEacademiapratm.doc |
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Paper Title:
The Gap Between Academia and Practice in Marketing
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