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The Greek God Apollo: The Influence of His Name on Modern Day Products
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This 5 page paper considers the use of the name Apollo in products and the development of advertising campaigns around this name. This paper argues that the use of the name Apollo, for everything from
microcomputers to watches, has occurred because of the familiarity of Greek mythology. Bibliography lists 4 sources.
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Pages:
5
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Filename:MH11_MHapollo.doc |
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Paper Title:
The Greek God Apollo: The Influence of His Name on Modern Day Products
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