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The History of Frito-Lay
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This 5 page paper reviews the history of the Frito-Lay Company. From the early activities of Mr. Doolin and Mr. Lay to the merger in 1965 with the Pepsi-Cola Company and through the restructuring that brings us to the present. It examines such aspects as marketing, expansion and the use of computers. It concludes with a look to the future and the potential of cross-cultural marketing. Bibliography lists 6 sources.
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Pages:
5
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Filename:D0_Fritola2.wps |
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Paper Title:
The History of Frito-Lay
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