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The Importance and Use of Market Research
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Consumer Behavior Articles research papers
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This 3 page paper looks at why and how market research is important for a firm. Using the example of Verizon the first part of the paper looks at the concept and value of market research to the firm, the second part of the paper considers the forms of market research that Verizon may be using. The bibliography cites 3 sources.
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Pages:
3
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Filename:TS14_TEmarkresh.rtf |
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Paper Title:
The Importance and Use of Market Research
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