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The Importance of a Marketing Plan and a Marketing Audit
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Consumer Behavior Articles research papers
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This 11 page paper is written in two parts. The first part looks at why marketing plans are important, especially in a changing environment. The second part of the paper examines the idea of a marketing audit and how it can be implemented as well as potential issues that may need to be overcome. The bibliography cites 8 sources.
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Pages:
11
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Filename:TS14_TEmktplanaudit.rtf |
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Paper Title:
The Importance of a Marketing Plan and a Marketing Audit
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