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The Influence of Advertising on Consumer Behavior - A Research Proposal
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Essays on Advertising research papers
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This 12 page paper is a research proposal to examine the impact that adverting can have on a consumer behavior and intent to purchase a product or service. The proposal gives an introduction, a problem statement, looks at the reason the research is important, presents a literature review and proposes a mixed methodology. The bibliography cites 12 sources.
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Pages:
8
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Filename:TS65_TEadconsumer.doc |
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Paper Title:
The Influence of Advertising on Consumer Behavior - A Research Proposal
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