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The Influence of Culture in International Marketing
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Business Marketing Case Study research papers
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This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketing terms and uses several product case studies from to evaluate the role and significance placed on culture in practice and realisation of international marketing strategy. The bibliography cites 5 sources.
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Pages:
4
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Filename:TS14_TEpepsicul.rtf |
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Paper Title:
The Influence of Culture in International Marketing
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