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The Internet, International Marketing And Pacific Bell
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Advanced Technology research papers
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A 12 page paper. Electronic commerce is growing exponentially. More than 2,000 businesses go online each month, yet, the one industry one would expect to find exploiting this medium - the telecommunications industry - has been the slowest to enter the medium. This paper discusses the telecommunications industry and electronic commerce, then, focuses on one company, Pacific Bell. The paper provides steps Pacific Bell must take to enter international marketing on the Internet and discusses the impact this venture would have on the company. Information is appropriate for any telecom company. Bibliography lists 18 sources.
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Pages:
12
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Filename:MM12_PGpac.wps |
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Paper Title:
The Internet, International Marketing And Pacific Bell
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