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The Internet as an Effective Medium to Challenge the Hegemony of Global Corporate Communications Giants
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This is an 8 page paper discussing the Internet as an effective challenge to the hegemony of global corporate communication giants. Within the last thirty years, the monopoly of the global communication corporations has increased in addition to their continued ability to merge into larger and more powerful hegemonic corporations. When first introduced, it was believed that the Internet would give more democratic freedom in regards to the content which could be accessed globally. This was true however in may ways there were still restrictions based on the decisions by corporations and governments as to where, when and who would receive the technological developments relating to Internet access. In addition, many critics believed that Internet technology would still be determined by the American perspective of globalization since most of the global communication corporations were American-based and therefore created a biased Western perspective. Within the last five years however, since the development of mobile wireless Internet communication, the power of the Internet has shifted in many ways. Firstly, technologically, the American communication corporations are behind in regards to global mobile technologies and alliances and this has allowed for smaller international networks to create an independent and unrestrictive base. The new mobile Internet access has also given areas previously dismissed by the larger corporations the ability to join the Internet world. Regardless of access however, whether remote or local, the content of the Internet has remained unrestricted and communications corporations are unable to control the content as traditionally done in the newspaper, radio and television industries. Within the last five years, researchers have come to believe that the Internet is now an effective medium in which to challenge the hegemony of the global corporate communication giants and by the rate at which smaller industries have begun to grow, it looks as if this trend may continue.
Bibliography lists 11 sources.
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Pages:
8
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Filename:D0_TJintch1.rtf |
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Paper Title:
The Internet as an Effective Medium to Challenge the Hegemony of Global Corporate Communications Giants
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