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The Marketing Mix of Southwest Airlines
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This 9 page paper looks at the importance of the marketing mix to Southwest Airlines. The paper starts with an introduction to the firm and identifies the research objectives and questions. A literature review is then presented to look at the theory and practice of Southwest Airlines. The paper ends with a conclusion. The bibliography cites 15 sources.
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Pages:
9
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Filename:TS65_TESWmarkg.doc |
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Paper Title:
The Marketing Mix of Southwest Airlines
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