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The Marketing of Daewoo
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Business Marketing Case Study research papers
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[
send me this term paper
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Daewoo entered the UK marketing in 1996 and by 1998 had managed to gain a 1% share of a very competitive market. This 8 page paper looks at how the company used an integrated marketing communication model in order to develop a unique position to sell cars in the UK automotive industry. The paper also consider he the same approach has been successful for other companies. The bibliography cites 6 sources.
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Pages:
8
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Filename:TS14_TEdaewoo.rtf |
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Paper Title:
The Marketing of Daewoo
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