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The Marketing of Diet Coke in the UK
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This 3 page paper examining the marketing strategy for Diet Coke in the UK. The paper identifies the target market and then uses the marketing mix framework to examine the 4 P's of product, price, placement and promotion examining these different elements of the Diet Coke approach to marketing. The bibliography cites 3 sources.
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Pages:
3
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Filename:TS65_TEdietcokeuk.doc |
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Paper Title:
The Marketing of Diet Coke in the UK
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