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The Marketing of New Films
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Consumer Behavior Articles research papers
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This 8 page paper considers the importance
of marketing strategies in the positioning of new films within the
American audience. This paper utilizes contemporary examples, including
the Blair Witch Project, to understand the way in which technology and
other marketing strategies have been implemented to link specific genre
with marketing theories to determine the best position in a given
audience. Bibliography lists 6 sources.
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Pages:
8
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Filename:MH11_Mhfilmm_.wps |
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Paper Title:
The Marketing of New Films
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