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The Marketing of Nokia and Sony Ericsson in the United Arab Emirates
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This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.
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Pages:
22
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Filename:TS14_TENOKsony.rtf |
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Paper Title:
The Marketing of Nokia and Sony Ericsson in the United Arab Emirates
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