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The Marketing of Swatch
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Business Marketing Case Study research papers
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This 5 page paper examines how and why Swatch was so successful following its’ launch in 1983 and assesses the continued success from a marketing perspective. The paper is based on the Harvard Business School case ‘The Birth of Swatch’. The bibliography cites 2 sources.
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Pages:
5
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Filename:TS14_TEswatch2.rtf |
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Paper Title:
The Marketing of Swatch
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