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The Mission of Southwest Airlines
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Business and Management research papers
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This 4 page paper looks a the mission, values and vision of Southwest Airlines, assessing the way the message that the firm communicates with these elements and the way this relates to different stakeholders. The paper ends with a recommendation on the improvement of the mission statement. The bibliography cites 4 sources.
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Pages:
4
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Filename:TS65_TESWmission.doc |
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Paper Title:
The Mission of Southwest Airlines
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