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The Multi-Dimensional Nature of Innocent Smoothies as a New Product
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Consumer Behavior Articles research papers
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This 3 page paper looks at the case of Innocent Smoothies, considering the multidimensional nature of the product and how when it was launched it may have been perceived as a new product according to Booz, Allen and Hamilton. The bibliography cites 2 sources.
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Pages:
3
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Filename:TS14_TEinmulti.rtf |
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Paper Title:
The Multi-Dimensional Nature of Innocent Smoothies as a New Product
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