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The Need for Differentiation in E-Commerce

 
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The Need for Differentiation in E-Commerce

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This 7 page paper considers the way in which the need to develop a competitive advantage is emphasised rather than eroded by e-commerce. The advantage of differentiation is the focus of the paper, with many companies cited to illustrate points raised. The bibliography cites 12 sources.
Pages: 7
Filename:TS14_TEecompt.rtf
Paper Title: The Need for Differentiation in E-Commerce
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