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The Nokia XpressMusic; Competing with iPhone
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Business Marketing Case Study research papers
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Nokia has developed a cellular telephone that can compete with the iPhone, a multimedia touch screen telephone which can also act as an MP3 player. This 10 page paper looks at the way that new phone could be marketed. The paper is written in three parts the first part looks at how and why an environmental scan will be useful, the second part of the paper represents a PESTEL and SWOT analysis, and the third part of the paper presents an outline marketing plan, using integrated marketing communication, for the launch of the new phone based on the previous findings in the paper. The bibliography cites 8 sources.
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Pages:
10
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Filename:TS14_TEnokiaiphone2.rtf |
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Paper Title:
The Nokia XpressMusic; Competing with iPhone
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