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The Power of Public Relations
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This 4 page paper demonstrates the power of public relations (PR) by looking at three examples of successful PR exercises. The examples include the Image of Prince Charles when his son was caught breaking the law, the use of PR by Greenpeace when fighting Royal Dutch Shell and their disposal plans for the Brent Spa oil platform and the imager of George Bush following the Iraq war. The bibliography cites 3 sources
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Pages:
4
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Filename:TS14_TEPRpower.rtf |
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Paper Title:
The Power of Public Relations
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